Is your marketing full of gimmicks or is it built on a comprehensive plan? Today's episode shares the key ingredients for effective marketing. This is the final step in the 12-step Growability model.
Category: Marketing
EP32 – How to Attract Customers
Today's episode shares the second step in the 12 step Growability model, How to attract customers for your business or nonprofit.
EP21 How To Sell Without Being Fake (Part 9)- Social Media
This is the ninth episode in our series about selling without being fake. In this episode, we talk with social media guru, Jason Elkins, about which social media platforms are relevant for the business owner.
EP20 How To Sell Without Being Fake (Part 8)- Market Posture and Budget
This is the eighth episode in our series about selling without being fake. In this episode, we talk about how to create a market posture and strategic marketing budget for your business.
EP19 How To Sell Without Being Fake (Part 7)- Market Share
This is the seventh episode in our series about Selling Without Being Fake. In this episode, we talk about the three critical components of building market share: competition, convenience, and consistency.
EP18 – How To Sell Without Being Fake Part 6 – Elevator Speech and Stories
This is the sixth episode in our series about Selling Without Being Fake. In this episode, we talk about how to tell the story of your organization by creating an elevator speech and using the S-T-O-R-Y acronym.
EP17 How To Sell Without Being Fake (Part 5)- Sales Funnel
This is the fifth episode in our series about selling without being fake. In this episode, we talk about how to create a sales funnel for your business with clear illustrations and examples.
EP16 How to Sell Without Being Fake (Part 4)- Customer Personas
This is the fourth episode in our series about Selling Without Being Fake. In this episode, we talk about how to create Customer Personas and why you should never build marketing or sales campaigns without them.
EP15 How To Sell Without Being Fake (Part 3)- Sell Anything
This is the third episode in our series about selling without being fake. In this episode, we talk about the four critical ingredients for selling, transferring enthusiasm, transferring confidence, asking for a transaction, and following up.
EP14 How To Sell Without Being Fake (Part 2)- Transformational Business
This is the second episode in a new series about selling without being fake. In this episode, we talk about how to go beyond a transactional business into a transformational business.