This is the fourth episode in our series about Selling Without Being Fake. In this episode, we talk about how to create Customer Personas and why you should never build marketing or sales campaigns without them.
Author: Joshua MacLeod
EP15 How To Sell Without Being Fake (Part 3)- Sell Anything
This is the third episode in our series about selling without being fake. In this episode, we talk about the four critical ingredients for selling, transferring enthusiasm, transferring confidence, asking for a transaction, and following up.
EP14 How To Sell Without Being Fake (Part 2)- Transformational Business
This is the second episode in a new series about selling without being fake. In this episode, we talk about how to go beyond a transactional business into a transformational business.
EP13 How To Sell Without Being Fake (Part 1)- Customer Values
This is the first episode in a new series about selling without being fake. In this episode, we talk about clearly defining what your customer values and developing an effective customer survey.
EP12 The Right People And Plan (Part 2)
This is the second episode in a series about having the right team and plan for your business. This episode talks about the necessary ingredients of a plan. Motivation, collaboration, and action.
EP11 The Right People And Plan (Part 1)
No matter what business you're in, you need people in your organization that are either a fountain or a builder or a pourer.
EP10 – When Is It Time To Fire Someone At Work – Part 2
A lot of times, firing isn't really firing. It's transitioning. I actually like the term retire. It's like where you get new tires and then you keep going. So I'm going to retire this person. Well, yeah. Here, new tires are great. Love you. I think you can do better somewhere else. I'm going to retire you and put you in another organization.
EP9 – When Is It Time To Fire Someone At Work – Part 1
This episode is the first in a two-part series about firing employees at work.
The Growability® podcast is designed to teach business owners and non-profit leaders a more excellent way to run their business.
EP8 3 Crucial Ingredients to a Happy, Productive Team
This episode teaches the three crucial ingredients necessary to grow a happy and productive team: incentive, expectation, and communication.
The Growability® podcast is designed to teach business owners and non-profit leaders a more excellent way to run their business.
EP7 – Building The Perfect Team For Your Business
This episode breaks down the popular DiSC personality profile and teaches leaders how to build the perfect team for their business.
The Growability® podcast is designed to teach business owners and non-profit leaders a more excellent way to run their business.